Building an industry-leading integrated digital private banking experience
Building an industry-leading integrated digital private banking experience
Digital Private Banking, a marquee digital platform for Credit Suisse launched in APAC in 2015. Huge was tasked with leading the way with a rapid product launch strategy and delivering an industry leading financial advisory platform for iOS and Android, as well as a browser-based experience.
Digital Private Banking, a marquee digital platform for Credit Suisse launched in APAC in 2015. Huge was tasked with leading the way with a rapid product launch strategy and delivering an industry leading financial advisory platform for iOS and Android, as well as a browser-based experience.
Digital Private Banking, a marquee digital platform for Credit Suisse launched in APAC in 2015. Huge was tasked with leading the way with a rapid product launch strategy and delivering an industry leading financial advisory platform for iOS and Android, as well as a browser-based experience.
Agency: Huge
Year: 2014-2017
Role: Creative Director
Agency: Huge
Year: 2014-2017
Role: Associate Creative Director
Credit Suisse clients are able to easily access latest portfolio information, together with relevant news and research publications, letting them focus on what matters most.
Unique features of the app include Credit Suisse Investment Strategies, the ability track performance, monitor financial instruments and evaluate major indices, in addition to creating a personalized watchlist. Users can also chat live with a relationship manager monitoring their portfolio—all within the app.
————— ONGOING DESIGN SUPPORT
A robust online repository was created to not only document all critical design decisions that were made, but also to serve as a living reference point that continues to support product development across the bank.