——————   PROCTER & GAMBLE  /  SK-II RETAIL

When digital experience innovation sparks retail innovation

——————   PROCTER & GAMBLE  /  SK-II RETAIL

When digital experience innovation sparks retail innovation  

——————   PROCTER & GAMBLE  /  SK-II RETAIL

When digital experience innovation sparks retail innovation  

——————   PROCTER & GAMBLE  /  SK-II RETAIL

When digital experience innovation sparks retail innovation

——————  PROCTER & GAMBLE  /  SK-II RETAIL

When digital experience innovation sparks retail innovation

  

  

As SK-II has pushed to grow its popularity with young millennials in Asia in recent years, its commitment to digital transformation has also grown. Initially Tokyo was a main area of focus, and later mainland China and Singapore. Through a series of compelling experiential, retail, and marketing-focused projects, we helped elevate the brand's profile and strengthen its market position by capturing the hearts and minds of its retail targets.

As SK-II has pushed to grow its popularity with young millennials in Asia in recent years, its commitment to digital transformation has also grown. Initially Tokyo was a main area of focus, and later mainland China and Singapore. Through a series of compelling experiential, retail, and marketing-focused projects, we helped elevate the brand's profile and strengthen its market position by capturing the hearts and minds of its retail targets.

01 / Digital Point of Sale 

01 / 
Digital Point of Sale 

—————    TOUCH SCREEN PURCHASE EXPERIENCE 

—————    TOUCH SCREEN PURCHASE EXPERIENCE 

In early 2018, SK-II realized it had an opportunity to generate more sales in Japan to its many non-Japanese-speaking tourists through the use of digital technology. As a response, our team at Huge rapidly designed, prototyped and launched a series of in-store touch screen digital kiosks at Matsumoto Kiyoshi locations in Harajuku and Shinjuku. These new digital touchpoints enabled a frictionless purchase experience for all those interested in purchasing SK-II products.

In early 2018, SK-II realized it had an opportunity to generate more sales in Japan to its many non-Japanese-speaking tourists through the use of digital technology. As a response, our team at Huge rapidly designed, prototyped and launched a series of in-store touch screen digital kiosks at Matsumoto Kiyoshi locations in Harajuku and Shinjuku. These new digital touchpoints enabled a frictionless purchase experience for all those interested in purchasing SK-II products.

In early 2018, SK-II realized it had an opportunity to generate more sales in Japan to its many non-Japanese-speaking tourists through the use of digital technology. As a response, our team at Huge rapidly designed, prototyped and launched a series of in-store touch screen digital kiosks at Matsumoto Kiyoshi locations in Harajuku and Shinjuku. These new digital touchpoints enabled a frictionless purchase experience for all those interested in purchasing SK-II products.

In early 2018, SK-II realized it had an opportunity to generate more sales in Japan to its many non-Japanese-speaking tourists through the use of digital technology. As a response, our team at Huge rapidly designed, prototyped and launched a series of in-store touch screen digital kiosks at Matsumoto Kiyoshi locations in Harajuku and Shinjuku. These new digital touchpoints enabled a frictionless purchase experience for all those interested in purchasing SK-II products.

In early 2018, SK-II realized it had an opportunity to generate more sales in Japan to its many non-Japanese-speaking tourists through the use of digital technology. As a response, our team at Huge rapidly designed, prototyped and launched a series of in-store touch screen digital kiosks at Matsumoto Kiyoshi locations in Harajuku and Shinjuku. These new digital touchpoints enabled a frictionless purchase experience for all those interested in purchasing SK-II products.

   

02 / Future X Smart Store

02 / 
Future X Smart Store

Future X, SK-II’s global project to transform the retail skincare experience, integrated extensive skincare knowledge and cutting-edge digital technologies to bring a futuristic personalized skincare experience to life from the store to the home.

Using state-of-the-art facial recognition, smart sensors and imaging technology, the Smart Store by SK-II provided next-generation smart counseling to consumers. Initially introduced in its native Japan, the SK-II Future X Smart Store has evolved to become an innovative retail experience blurring the boundaries between physical retail, experience driven marketing and technology.

—————    INFLUENCER MARKETING

As part of introducing the first SK-II Smart Store in Tokyo, we collaborated with popular influencers like Japanese model Chihiro Kondo, to generate interest in the space. Together we created a fun and light-hearted walk-through of the Future X space and added to its popularity — ultimately driving more traffic to the store's Harajuku neighborhood location. 

03 / Retail + Experience Innovation

03 / 
Retail + Experience Innovation

—————    RETAIL GRAPHICS

As part of its push to create broader appeal with younger women in Asia, SK-II employed a fresh approach to retail photography and point of sale experiences. Our photography and video attract loops helped create interest at hundreds of locations throughout Asia.

As part of its push to created broader appeal with younger women in asia, SK-II employed a fresh approach to retail photography and point of sale experiences. Our photography and video attract loops helps create interest at hundreds of locations throughout Asia.

As part of its push to created broader appeal with younger women in asia, SK-II employed a fresh approach to retail photography and point of sale experiences. Our photography and video attract loops helps create interest at hundreds of locations throughout Asia.