—————— PFIZER / GET OLD 2.0

Challenging the perception of aging

—————— PFIZER

Challenging the perception of aging

————— DETAILS

Agency: Huge
Year: 2014-2015
Role: Associate Creative Director

————— DETAILS

Capitalizing on the success of our initial Get Old campaign, we reconfigured the tone of our messaging to appeal to an even broader audience. Our focus was to empower and inspire 30+ year olds to shift their perceptions of aging. The new tagline "Get Ready. Get Set. Get Old." served as a motivational rallying cry for an aging population.

Through a series of compelling online and offline experiences, we were able to not only increase engagement with Get Old followers, but also grew our audience into a fully-fledged community—active on social media on a daily basis.

————— LIFE FORECAST

We created an engaging data-driven experience that invited users to select activities that most interest them and see the volume of accomplishments they can achieve in their lifetime.

After making their selections, users are presented with a unique visualization, designed by visual abstractionist artist Marius Watz. They were then encouraged to share their experience on social platforms with others.

We created an engaging data-driven experience that invited users to select activities that most interest them and see the volume of accomplishments they can achieve in their lifetime.

After making their selections, users are presented with a unique visualization, designed by visual abstractionist artist Marius Watz. They were then ancouraged to share their experience on social platforms with others.

————— OUT OF HOME

For the second year in a row, the Pfizer world headquarters on 42nd Street in New York City was wrapped with compelling images of humans bucking perceptions of what aging means. Coupled with the new messaging tagline Get Ready. Get Set. Get Old., the imagery and provocative content inspired passersby.