—————— NAVER
Expanding the reach of Korea’s most innovative tech company
—————— NAVER
Expanding the reach of Korea’s most innovative tech company
————— DETAILS
Naver, a digital pioneer based out of Seoul, South Korea—most notable for its release of the chat application LINE—approached Huge in 2016 to help inject new ideas into its internal UX team and processes.
Our direct task was to consolidate Naver's standalone apps for Mail, Contacts and Calendars into a single robust mobile app. Together with the team at Naver, we developed the naming, branding and product strategy, in addition to providing a communication and marketing framework for how Naver could promote the app once its development was completed.
————— DETAILS
Digital Private Banking, a marquee digital platform for Credit Suisse launched in APAC in 2015. Huge was tasked with leading the way with a rapid product launch strategy and delivering an industry leading financial advisory platform for iOS and Android, as well as a browser-based experience.
————— DETAILS
Naver, a digital pioneer based out of Seoul, South Korea—most notable for its release of the chat application LINE—approached Huge in 2016 to help inject new ideas into its internal UX team and processes.
Our direct task was to consolidate Naver's standalone apps for Mail, Contacts and Calendars into a single robust mobile app. Together with the team at Naver, we developed the naming, branding and product strategy, in addition to providing a communication and marketing framework for how Naver could promote the app once its development was completed.
Agency: Huge
Year: 2016
Role: Creative Director
Agency: Huge
Year: 2016
Role: Associate Creative Director
————— ONBOARDING & PERSONALIZATION
We built in a unique and compelling onboarding strategy that makes the process of using the app enjoyable from the outset. And integrated features that incentivized the app's users to engage more with it.
————— BUILDING AWARENESS
A robust marketing site was created to introduce the product's key features and generate interest for a North American audience.
————— FOUNDATIONAL DESIGN SYSTEM
As part of the project's final delivery, we provided robust design guidance for product-specific colors and typography, as well as imagery that could be used to promote the new app.
